Reporting to the Advertising Manager, this individual effectively communicates company information while reinforcing the objectives, mission, values, and strategic direction of Kentucky Farm Bureau Insurance.
Social Media Management & Digital Content Creation
- Serve as the strategic driver and “voice” of all KFB Insurance-owned social media properties, including but not limited to Facebook, LinkedIn, Instagram, and Pinterest.
- Develop and maintain annual and monthly editorial calendars to ensure a consistent flow of high-quality social media content for both KFB Insurance and its Agency force.
- Develop monthly content plans with a posting frequency that keeps KFB social pages relevant.
- Facilitate and lead monthly social media planning meetings with the Communications team.
- Schedule and post content across the company’s social media channels.
- Actively monitor social engagement and mentions and respond to user comments and messages promptly and in accordance with company policies.
- Track analytics monthly, quarterly, and annually for vertical reporting and programmatic evaluation and improvement.
- Monitor social media trends and best practices; evaluate and make recommendations to refine KFB Insurance’s social media strategies based on industry and audience insights.
- Adhere to and help enforce all company policies, procedures, and legal guidelines related to social media usage and content creation.
- Serve as the primary content creator for KFB Insurance’s social media channels:
- Write creative messaging and captions for social media graphics and posts.
- Design visually appealing graphics that align to social channel specs and guidelines.
- Work with in-house video team to create video content for social posts, as needed.
- Ensure consistency in messaging, branding, and tone across all social media channels.
- Capture original photography and/or leverage Adobe Stock assets for use in graphics development; edit/retouch photos and manipulate art/illustrations as needed.
- Photograph KFB Insurance events as requested, seeking ways to utilize the images for both digital/social distribution and to provide departmental assistance for other uses.
- Serve as the primary administrator of and first-level contact for Hearsay Social, our content management platform for KFB Insurance Agents:
- Prep content for Admin Assistant to upload to the Hearsay Social library.
- Schedule monthly posts for ongoing Agent subscription campaign and ASMM team.
- Review all notifications and coordinate associated responses as needed.
- Monitor system analytics, report technical issues, and connect agent social accounts as needed
- In cooperation with KFB Insurance Agency Support & Marketing Department:
- Connect Agents to Hearsay Social through a systematic onboarding process.
- Monitor Agents’ use of social media, individually and collectively. Report misconduct or incorrect use of social media marketing tactics and recommend responses and/or improvements.
- Establish yourself as a subject matter expert by regularly communicating with the agency force via email or other agreed-upon tools, supplying creative ideas, new content updates, agent social media analysis/rankings, and other items of interest.
- Guide and educate Agents on proper use and best practices of digital/social media content.
Communications Support:
- Assist with the development of strategic communication plans for the department, ensuring those efforts align with and actively advance the overall priorities of KFB Insurance.
- Adhere to, protect, and advance the KFB Insurance brand in all communication efforts.
- Demonstrate sound planning and organization to develop communications goals, establish priorities, and define measurements of success; manage multiple projects with accuracy and efficiency.
- Prioritize and manage content review/approval processes to ensure timely communication.
- Participate in interdepartmental meetings to provide communications analysis and support.
- Stay up-to-date on digital tools, techniques, and technology (including AI) in order to recommend and implement process improvements and efficiencies.
- Work in cooperation with the KFB Federation staff to maximize use of social media, videos, photography, and other relevant content and resources.
- Support other Communications Department needs and initiatives as required.
- This list of essential functions is not inclusive and may be supplemented as necessary.
Job Specifications
- Physical demands: Normal vision/hearing with or without correction; Reading; Speaking.
- Mental demands: Analytical reasoning; Prolonged concentration; Critical thinking; Ability to perform under stress; Influence management; Conflict resolution.
- Environmental factors: Standard office lighting, temperature, and noise.
- Equipment: Keyboard; Telephone; Audio/visual equipment; Personal computer.